Start Free Website Trial  >

The Rentbot Blog

Read the latest trends in websites, SEO and online

Apartment website


Six Strategies for Maximizing Multifamily Marketing Success in a Small Team

Analytics, Apartment website, Good to Know, Manager, Marketing tips, property managers, Web Design

In today’s competitive real estate market, successful multifamily marketing is essential for filling vacancies and ensuring maximum property profitability. While some of the larger property management companies may have expansive marketing departments at their disposal, smaller multifamily teams often have to achieve similar results with fewer resources. Thankfully, there are strategies that small teams can … Continue reading Six Strategies for Maximizing Multifamily Marketing Success in a Small Team →

Here are five things you’ll need to tell your multifamily story more effectively

Apartment website, Customer Experience, Engagement, Good to Know, Marketing tips, Online Marketing, property managers, Single-family Property, Single-family Property Manager, Target marketing

Making your mark in the multifamily industry requires more effort than shining a light on your top features and amenities. You’ll need to appeal to the minds and hearts of potential renters genuinely and compellingly. You have to resonate with them in such a way that sparks emotions and builds connections. This requires telling your … Continue reading Here are five things you’ll need to tell your multifamily story more effectively →

Four ways to harness the power of data to boost your multifamily marketing strategies

Analytics, Apartment website, Good to Know, Marketing tips, Online Marketing, Target marketing

In a competitive multifamily market, those who experience the most success are not just incubators of creativity coupled with a stroke of good luck; rather, they’re armed with the goods–all things data. When leveraged properly, data analytics can completely transform your marketing strategy, creating new pathways for extended growth and success. From website analytics to … Continue reading Four ways to harness the power of data to boost your multifamily marketing strategies →

Five strategies for multifamily property managers to convert web traffic to leases 

Apartment website, Marketing tips, property managers, Web Design, What Renters Want

As a multifamily property marketer, driving web traffic to your website is a crucial step in attracting potential residents, as this is your primary marketing tool. However, the true measure of success lies in converting this web traffic into actual leases. Here are five proven strategies that can help you optimize your website and transform … Continue reading Five strategies for multifamily property managers to convert web traffic to leases  →

Curious about ChatGPT? Here’s how you can take advantage of the tool

AI, Apartment website, Customer Experience, Good to Know, Marketing tips, Single-family Property, Single-family Property Manager, Target marketing

With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool … Continue reading Curious about ChatGPT? Here’s how you can take advantage of the tool →

Three hard truths on why user experience matters

Apartment website, Customer Experience, Engagement, Marketing tips, Online Marketing, Responsive, SERP, Single-family Property, Single-family Property Manager, Web Design

User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce.  As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters →

Your website traffic just dropped, and this may be why

Analytics, Apartment website, Marketing tips, Metrics, SERP

You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why →

Three tips to improve your Google Quality Score

Analytics, Apartment website, Google Ads, Keywords, Marketing tips, Online Marketing, SERP

Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score →

Three reasons why Rentbot sites offer a greater bang for your buck

Apartment website, Free Marketing, Marketing tips, Online Applications, Online Marketing, Online Payments, property managers, SEO, Single-family Property, Single-family Property Manager

Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making … Continue reading Three reasons why Rentbot sites offer a greater bang for your buck →

Can your website withstand another year?

Analytics, Apartment website, Keywords, Marketing tips, SEO, Web Design

As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year? →