When you launch an online marketing campaign for your property, oftentimes, it can be a little difficult to track your success. While each business will likely have different campaign goals, within the property industry, goals typically take the form of two–leads and number of renters. This is where conversion goals can help.
How amazing would it be if you could have the same type of relationship with your prospects as you had with your favorite neighborhood mechanic or barista. While this level of relationship may not necessarily be as feasible nowadays considering many businesses’ transition to the online sphere, it does still shine light on the fact … Continue reading Leveraging Google Ads Audience Insights for better targeting
So, you’ve made the investment into a new site, but still aren’t seeing the results you’d hoped for. It’s officially time to take a deep dive into your online customer journey and see how your visitors are interacting with your website. Are they landing on a certain page and bouncing back out? Where are they … Continue reading Understanding your customer journey
Google Advertising is undoubtedly one of the best ways to generate website traffic, land quality leads and, ultimately, conversions. But, as with any popular medium, it takes time, experience and dollars to create the perfect high-converting, low cost ad campaigns for your property.
Google My Business–Google’s completely free tool which allows local businesses the opportunity to share their brand’s offerings across the popular search engine–is a great first step towards boosting your organic search rankings. Its marketing value mainly lies in its reach–as your property could appear in Google Search, Google Maps and Google+; cost (again it is … Continue reading Get the most out of your Google My Business listing
In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
We all know that search engine optimization (SEO) is a must, but, do you know actually why? SEO is important to securing the level of online traffic your property’s website deserves, while creating the optimal user experience. This important tool is now more important than ever before. It ensures that your website is easy for … Continue reading The Top 5 Commandments of SEO
Google has officially taken the plunge into mobile-first indexing. For those who may be unfamiliar with the term, this essentially means that whereas before, Google would give you a sweet spot on the SERP based on the content within your desktop site first; now, Google will be using the mobile version of your site … Continue reading What Google’s Latest Mobile Shift Could Mean for You
Recently, Facebook announced that it would alter its news feed algorithm in efforts to create a more personal experience. Users will soon begin to see more content from friends, family and groups and less public content, like posts from businesses, brands and media. And if that wasn’t enough to rock your marketing strategy, the popular … Continue reading Survive Facebook’s recent news feed update
