Making the investment in Google Ads just may be one of the most impactful decisions you’ve made for your property to date. Given the platform’s outstanding reach, conversion and cost potential, you can ultimately fast-track your leads into leases in just a short period of time–especially if your campaign is configured correctly.
Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use
If you’ve been left pondering why your Google Ads are producing less than favorable results for your property, this might be why.
With more folks cooped at home nowadays, the average time spent on social media has increased substantially. While stay-in-place orders went into effect in mid-March in many locations, consumers quickly turned to social media as a source of news and information and to stay connected during the pandemic, with usage of these platforms having increased … Continue reading Make the most out of your social media right now
The COVID-19 pandemic has fundamentally changed how most commonplace activities are carried out. There’s still a lot of uncertainty out there. Property managers nationwide grapple with managing teams remotely, entertaining locked-down residents and now, just trying to collect rent. At Rentbot, we’ve been working hard with clients during this time in any way we can … Continue reading Impact of Coronavirus on Multifamily Property Website Traffic (March 2020)
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
While terms like “clicks” and “engagement rates” are hot buzzwords in the marketing industry right now, they don’t necessarily paint the clearest scenario of how your bottom line is being impacted. To truly come to terms with how the various elements within your digital marketing strategy are affecting your business (and to see if you’re … Continue reading Get the most bang from your digital marketing strategy
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO
When you first launch your Google Ads campaign, you may feel the full spectrum of emotions–excitement, anxiety, fear, and aspiration–as you eagerly await for your ads to perform. Others may be squeezing their pockets for dear life for fear of breaking the bank. But, despite what you may have heard, you do not have to … Continue reading 5 ways to boost your Google Ads performance
