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The Rentbot Blog

Read the latest trends in websites, SEO and online

Analytics


Six Strategies for Maximizing Multifamily Marketing Success in a Small Team

Analytics, Apartment website, Good to Know, Manager, Marketing tips, property managers, Web Design

In today’s competitive real estate market, successful multifamily marketing is essential for filling vacancies and ensuring maximum property profitability. While some of the larger property management companies may have expansive marketing departments at their disposal, smaller multifamily teams often have to achieve similar results with fewer resources. Thankfully, there are strategies that small teams can … Continue reading Six Strategies for Maximizing Multifamily Marketing Success in a Small Team →

Four ways to harness the power of data to boost your multifamily marketing strategies

Analytics, Apartment website, Good to Know, Marketing tips, Online Marketing, Target marketing

In a competitive multifamily market, those who experience the most success are not just incubators of creativity coupled with a stroke of good luck; rather, they’re armed with the goods–all things data. When leveraged properly, data analytics can completely transform your marketing strategy, creating new pathways for extended growth and success. From website analytics to … Continue reading Four ways to harness the power of data to boost your multifamily marketing strategies →

How AI is powering multifamily

AI, Analytics, Good to Know, Leasing, Maintenance Staff, Manager, Marketing tips, property managers, Single-family Property Manager

Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply? … Continue reading How AI is powering multifamily →

Your website traffic just dropped, and this may be why

Analytics, Apartment website, Marketing tips, Metrics, SERP

You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why →

Three tips to improve your Google Quality Score

Analytics, Apartment website, Google Ads, Keywords, Marketing tips, Online Marketing, SERP

Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score →

Can your website withstand another year?

Analytics, Apartment website, Keywords, Marketing tips, SEO, Web Design

As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year? →

Have you considered a landing page?

Analytics, Apartment website, Customer Experience, Engagement, Marketing tips, Metrics, Online ads, Online Marketing, SERP, Target marketing

Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page? →

Three ways to take your traffic back from your competitors

Analytics, Apartment website, Good to Know, Keywords, Marketing tips, Mobile-friendly, Online Marketing, SERP, Web Design

In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors →

Leverage these free insight tools to understand your target audience better

Analytics, Apartment website, Engagement, Good to Know, Keywords, Marketing tips, Online Marketing, Target marketing

Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential.  Here are three free tools … Continue reading Leverage these free insight tools to understand your target audience better →

Make these three tweaks to your landing page to boost conversions

Analytics, Apartment website, Google Ads, Keywords, Marketing tips, Online Marketing, SEO, SERP, Target marketing, Web Design

Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions →