As we usher in a brand new year, it’s important to take a step back and reflect on the 2023 multifamily marketing landscape. This past year was marked by several shifts that helped reshape marketing success in this industry. From the ascent of artificial intelligence (AI) to the unwavering popularity of short-form video, 2023 was … Continue reading Marketing your multifamily property in a post-pandemic landscape: 4 lessons from 2023
With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool … Continue reading Curious about ChatGPT? Here’s how you can take advantage of the tool
Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply? … Continue reading How AI is powering multifamily
