• 33% more website traffic
• Averaged over 35 leads per month
• Cost per lead under $5

Background:
The Owner/Operator in Petersburg, VA needed a new website for a 74-unit, tax-credit property. The website had to be mobile-friendly with a modern design to increase leads, and required updated photos.

Challenge:
As a tax-credit property with a lean budget, the solution had to be affordable.

Solution:
Less than a month after the client signed up, Rentbot launched the client’s new, conversion-optimized website. It featured attractive, high-definition property photos, courtesy of Rentbot after initial strategy meetings. The site also integrated with multiple existing service providers, including a resident portal.

Results:
The conversion-optimized website was launched in the dead of December 2015, when fewer people are typically searching for apartments. Even so, the new website yielded impressive results right from the start:

• A 33% increase in website visitors and traffic month over month
• A 6.72% conversion rate of website visitors into leads
• An increase in leads of 290% over July 2015 and 640% over August 2015.

Over the next 3 years their website saw conversion rates of visitors into leads between 2.70% and 8.39%.

Interested? Then check out our mobile-friendly website designs to see what your new website could look like!