One of the lesser-known job duties of a property manager is the responsibility of marketing and branding the community in order to stay competitive in the rental world.
At Rentbot, we want to make the job of the property manager a little easier. So, we’ve gathered some best practices and tips when it comes to the branding and marketing of your community:
Be consistent with your brand and look
Your business cards, website, newsletter, email signature, and property signage should all display the specific brand of your community. Choose a specific font and only use that font for all of your messaging. The color scheme and style of your website should also be consistent and reflect your community’s brand.
Pictures are worth a thousand words
Once you have decided on a color scheme and font for all of your community’s messaging, make sure to represent your community with quality high-definition photos of the best aspects of your community. If all of your branding reflects an upscale property, but the pictures are from the dark ages, you won’t be doing the brand, or your community, any favors.
Quality customer service
Nothing promotes a community better than a current satisfied resident. If you and your leasing team give quality customer service everyday to current residents, then they will be excited to tell their friends and family. Offering referral programs to encourage word of mouth marketing is always a good way to get more great residents!
A well-crafted website
Apartment searchers are online right now, looking at floor-plans and pictures of the community. Do you cringe when you think of them looking at your property’s website? It doesn’t have to be complicated; Rentbot Apartment Websites offer well-crafted sites for the savvy property manager. Marketing your community starts online and having an SEO-optimized website is an absolute must-have.
Rentbot Apartment Websites do the marketing for you
When it comes to building your brand, you should leave nothing to chance. Rentbot’s custom logo designs and website options offer property managers the tools they need to build a brand they can be proud of as well as a brand that prospects will recognize and trust. We even have professional real estate photographers and provide quality HD-photos of the best parts of your property.
Free-trial
Make your job just a little easier with a website from Rentbot. Call us today trial at 844-4Rentbot (844-473-6826) for a free 30-day trial.
About the Author
Jacquelyn Trimper joined the Rentbot team in 2014 after surviving 4 years in property management and marketing. She loves marketing, sales, and writing to help apartment owners and property managers.