Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
A Virtual Tour Done Right – Despite Coronavirus
It’s been a wild few weeks as all properties are dealing with the evolving COVID-19 situation, and the related regulations that continue to disrupt our everyday lives and businesses. But one thing remains the same: throughout it all, you need to keep an eye to the future. And that means marketing to fill vacancies. But … Continue reading A Virtual Tour Done Right – Despite Coronavirus
Status of Rentbot Operations Regarding COVID-19
As people across the US and around the world continue to experience disruptions and upheaval due to the COVID-19 pandemic, we wanted to check in with you to let you know that Rentbot still hard at work! We are maintaining our normal 9am – 5pm schedule to meet your needs – we’re just doing it … Continue reading Status of Rentbot Operations Regarding COVID-19
The magic question–SEO or PPC?
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
Anything an ILS can do, you can do better
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
5 marketing tools you can use to increase your engagement
To get to the end of the cycle, you’ll first need to create strong connections with your prospects–and that starts with engagement. Here are five tools that you can utilize to help get you on your way.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
Top 2020 multifamily industry trends
As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
Build the relationship; land the lease
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.