It’s no secret. Our society is evolving into one in which smart phones, tablets and every other digital device pretty much dominates our lives. It is also not hard to believe that, over the year, mobile marketing has advanced to the point where users can now click to call a business right in their search … Continue reading Don’t Slack on the Call
So you have a website—good. But, is it responsive? A responsive website design not only makes your site adaptable on pretty much all devices, but creates an overall optimal viewing experience with easy reading, navigation and optimal speed. And with the advent of smart phones and tablets, the need for responsive website design is key … Continue reading It May Be Time to Say Goodbye
Every property manager and landlord alike wants to ultimately have happy tenants. Happier tenants not only make your life easier, but are just overall better for business. They are more likely to refer other renters, leave more pleasant reviews, and, of course, stay longer. Not sure how you can make your tenants happy? Here’s what … Continue reading Keep ‘Em Happier Longer
You’ve done it. After days or even weeks of promoting the “awesomeness” of your property to a prospect, they’ve finally sealed the deal. It may have been a long journey, but the work isn’t done just yet. Aside from the tour and the run down of amenities, you’ll need to take the proactive approach to … Continue reading More Details Now, Less Headache Later
Maintenance teams can be the lifeline of a property. They not only set the property’s physical image, but have a hand in customer service as well. So much so that they directly impact resident satisfaction scores. One of the top reasons great renters jump ship, aside from soaring rents and poor customer service, is bad … Continue reading Not your Average Maintenance
December brings us Santa, carols, presents, hot cocoa and endless fruitcakes. But, fruitcake isn’t the only thing landlords are dreading during the holiday season. The November and December months tend to be some of the slowest rental periods out of the year, and oftentimes landlords and property managers alike are left to slash rental prices … Continue reading Tis the Season…for Renting!
A website is an important staple for any property. It not only sets the tone of your community, but is your primary marketing tool. Considering its importance, you want to ensure it’s done right. Here are the top web design mistakes many make when creating their first website and how to avoid them.
We’ve already given you some tips on “How to Catch a Millennial.” It’s no secret that this particular rental market is growing and growing fast. We all know that online exposure is key to communicating with Generation Y. And when it comes to apartment marketing, sometimes you have to get a little innovative. We also know to … Continue reading Can’t Show It? Snap it!
If you were to Google your property now, on which page would your property show? Now, do the same thing with a few of your competitors. Notice anything? The position of your website on Google’s search engine results page (SERP) can be a major marketing asset. We all want prospects to find us, and preferably, … Continue reading Where do you Rank Against the Competition?
We all do it. But, we may not realize it. Many of us spend so much energy chasing a good lead that oftentimes than not, our resident engagement efforts end at their signature on the lease—but, this should never be the case. Believe it or not, a resident’s relationship with their property is directly paralleled … Continue reading Re-Engage Your Residents
