If I were to ask you if your current marketing strategy is centered on your customer, how would you respond? Yes? or No? Well, if the answer is yes, then you’re right on track. If it’s no, then you have some work to do. Despite the fact that we may invest heavily in the greatest … Continue reading Improve your Customer Experience
When it comes to marketing apartments, there is no perfect formula, and different strategies tend to work for different properties. But, there are some important tips that you should know before trying to market your property in today’s rental market. 1. Start with a plan. Before making any major moves with your apartment marketing efforts, … Continue reading 5 Essential Marketing Tips Every Property Manager Should Know
Forbes recently released its list of top projected marketing trends to be on the lookout for in 2017. Several of the tactics mentioned in this article have the potential to change the face of apartment marketing as we know it. It is no secret that in this industry, owners and property managers alike must constantly … Continue reading Key 2017 Marketing Trends you Need to Know
Holiday season is upon us! During this time of year, the rental market typically slows down; but, you can still take advantage of these cold, winter months by taking a good, hard look at your current marketing strategy to ensure you are still one step above your competition. The first thing you should do is … Continue reading Happy Holidays from Rentbot!
You know you need to take some pictures of your property for your website and internet listing ads, so you pull out your cell phone and let the snapping begin. After you’ve completed your mock shoot, you scroll through the selection and upload your top picks online, not thinking twice. After all, “It’s just a … Continue reading Elevate your Property through Photos
When renters are searching for their next property, your community isn’t the only one they’re viewing. This means you have a very limited window to capture these potential leads and convert them into actual leases. But, don’t worry just yet, there are few tactics you can do right now to secure your next cohort of … Continue reading Increase your Lead Conversion Rates
As we approach a new leasing season, you should begin to take a good, hard look at your current marketing strategy to see if it can use a bit of “Fall sprucing.”
“Mobile friendly” and “responsive” aren’t just the industry’s latest buzzwords—they’re now the wave of the future. These concepts have quickly taken over the marketing industry, and adoption rates have soared to over 60% in the past two years alone. Though both are rising in popularity, the two terms should not be used interchangeably, as they … Continue reading Mobile Friendly vs. Responsive Web Design
Are you taking full advantage of technology to enhance your inbound lead generation? Drip marketing is a tactic that has been around for some time and is becoming increasingly utilized by the apartment industry due to its high lead generation potential. Drip marketing combines pre-written and personalized messages to prospects over a dedicated period of … Continue reading Drip Marketing. Is it Right for You?
It is a known fact that in order to attract residents to your property, marketing is key. Whether you’ve decided to invest your advertising dollars in an internet listing service, social media platform, print publication, online search engine, or a combination of each, you ultimately want to know which mediums are truly proving most effective … Continue reading Optimize your Marketing Dollars
