The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the classic desktop search.
Google has been pretty busy over the past two months working on SEO site improvements for businesses and searchers alike. Though some of these updates were minor in nature, others will certainly have a major impact on your property and website. Take a look at how these new improvements will impact you and your SEO … Continue reading New Google changes, big property impacts
No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing strategies so that you can adopt when necessary. The same principle holds true for … Continue reading Stay ahead of your competitors with SEO
Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers are now re-adjusting their priorities to become more customer centric organizations. According to a March … Continue reading It’s Time to Refocus your Priorities
Make it easy for someone to do a task, and more will do it—yes? This simple theory definitely holds true for the leasing world. If you make it easier for prospects to rent from you, then more renters are likely to cling towards you, and, soon, others will follow suit. It isn’t rocket science, yet … Continue reading Simplify your rental process
You may have heard this word being thrown around in a marketing meeting or two, but weren’t quite sure of its impact to your property–Big Data. Netflix, Amazon, and credit card companies all use it. It’s been a hot buzzword for quite some time, especially within the marketing realm, and it’s being used by companies … Continue reading Get Big Results with Big Data
Results Summary: Click-through rates x2 over industry standard 166 phone calls per month from Google Ads Doubled property website traffic Background: This Richmond portfolio of 7 apartment complexes and townhouses (Class B/C), between 50 and 200 units each, needed better marketing with defined results. The Owner/Manager wanted more control over their marketing message with Google … Continue reading Richmond Portfolio Ditches ILS in Favor of SEO/Google Ads
The way that prospective renters are searching for their next apartment community has taken a turn. The days of using an internet listing service (ILS) for apartment searches are fading—and fading fast. So, how are these renters connecting with your community? Simple. The old fashioned way—internet searching.
We’ve all experienced them at one point or another, and it’s always a great feeling when we can solve one every now and again. I’m referring to those infamous rental complaints that can tend to result in excess vacancies, poor online reviews and overloaded voicemail boxes. From leftover pet waste sprinkled on the front lawn … Continue reading 3 Top Resident Complaints Solved with Rentbot
It is no secret that the multifamily industry is growing, and its growing fast. New properties are popping up every day it seems, making it much more difficult for communities to stay one step above the competition. Despite this ever-changing environment, it is still possible for owners and managers to breathe new life into their … Continue reading Stay One Step Above the Competitors
