When you launch an online marketing campaign for your property, oftentimes, it can be a little difficult to track your success. While each business will likely have different campaign goals, within the property industry, goals typically take the form of two–leads and number of renters. This is where conversion goals can help.
How amazing would it be if you could have the same type of relationship with your prospects as you had with your favorite neighborhood mechanic or barista. While this level of relationship may not necessarily be as feasible nowadays considering many businesses’ transition to the online sphere, it does still shine light on the fact … Continue reading Leveraging Google Ads Audience Insights for better targeting
So, you’ve made the investment into a new site, but still aren’t seeing the results you’d hoped for. It’s officially time to take a deep dive into your online customer journey and see how your visitors are interacting with your website. Are they landing on a certain page and bouncing back out? Where are they … Continue reading Understanding your customer journey
Have you taken the dive into Google Ads yet? Ever wished you had the ability to make a pressing change to your ad on the go? Introducing…the Google Ads mobile app. Google makes it easier than ever to monitor the performance data from your top property ad campaigns through their handy mobile app. Though not … Continue reading Take your Google Ads on the go
Instagram success can vary by industry, but many multifamily properties have found that it can be an effective tool to boost resident engagement, increase website traffic and improve conversions. So, if you’re not already utilizing the platform, now’s the time to consider integrating it into your marketing strategy.
Google Advertising is undoubtedly one of the best ways to generate website traffic, land quality leads and, ultimately, conversions. But, as with any popular medium, it takes time, experience and dollars to create the perfect high-converting, low cost ad campaigns for your property.
Google My Business–Google’s completely free tool which allows local businesses the opportunity to share their brand’s offerings across the popular search engine–is a great first step towards boosting your organic search rankings. Its marketing value mainly lies in its reach–as your property could appear in Google Search, Google Maps and Google+; cost (again it is … Continue reading Get the most out of your Google My Business listing
In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
Good tenants are sometimes hard to find, and having unhappy tenants are just overall bad for business. Tenants with unresolved issues are less likely to renew and refer others to your property and are more likely to take to review sites first to publish their personal property experiences online. Knowing which top tenant complaints you … Continue reading Top apartment woes and how to fix them
