All posts by Jonsette Calloway

The science behind a great conversion

Apartment website, Customer Experience, Engagement, Good to Know, Marketing tips, Web Design, What Renters Want

We all want a great web user experience. And many of us have at least heard the basics when it comes to proper and effective web design for customers–less content, easy navigation, fast loading, ample pictures and video, etc. But, have you ever wondered if these were simply trite recommendations or thoroughly researched, tried-and-proven methodologies? Turns out, there’s actually some science to back up this guidance. What your user sees goes beyond what meets the eye. In fact, it’s all mental. Check out how these scientific principles play a part in how your prospects are likely to respond to your website. Continue reading The science behind a great conversion →

Received Google Ads credits? Consider this before you spend.

Apartment website, Good to Know, Google Ads, Keywords, Marketing tips, Online Marketing, property managers, SEO, SERP, Single-family Property

To assist small businesses curb some of the financial toll from the pandemic, Google has committed to issuing $340 million in Google Ads credits to eligible account holders. These credits, which vary in amounts but range up to $1,000, are available to all small businesses that have maintained active accounts over the past year. Notifications will populate in receiving business’ Google Ads accounts, and credits can be redeemed anytime this year across Google’s platform. If you happen to receive one of these credits, you may be wondering how you can get the biggest bang for your buck. These tips can help.  Continue reading Received Google Ads credits? Consider this before you spend. →

Google Ads underperforming? This might be why.

Analytics, Apartment website, Engagement, Google Ads, Keywords, Marketing tips, Metrics, Online ads, Online Marketing, property managers, SEO, SERP, Target marketing

As you may know, the potential for Google Ads is unbelievable–greater leads, more traffic, and higher conversions. But, apart from these benefits, there’s also great potential for one’s ad performance to go south rather quickly, especially if your campaign was not planned or set up properly. 

If you’ve been left pondering why your Google Ads are producing less than favorable results, this might be why. Continue reading Google Ads underperforming? This might be why. →

Make the most out of your social media right now

Analytics, Apartment website, COVID-19, Good to Know, Leasing, Marketing tips, Social Media

With more folks cooped at home nowadays, the average time spent on social media has increased substantially. While stay-in-place orders went into effect in mid-March in many locations, consumers quickly turned to social media as a source of news and information and to stay connected during the pandemic, with usage of these platforms having increased by as much as 40%.

Given these circumstances, apartment marketers have a real opportunity to engage prospects and renters during these times. By implementing customer-centric strategies across your social media platforms, you can boost your engagement and generate more leads for your property. Here are some helpful tips you can use to make the most of your social media now. Continue reading Make the most out of your social media right now →

3 tips to sealing the deal–virtually

Apartment website, COVID-19, Customer Experience, Engagement, Leasing, Online Applications, Online Payments, property managers, Single-family Property Manager, What Renters Want

Let’s be honest. Virtual leasing has been around for quite some time now, but it has typically been a luxury primarily reserved for out-of-towners looking to score their next crib. But, given the age of the coronavirus, virtual leasing has now become the norm. Even as the nation begins to reopen with new standards, it will likely take some time before renters begin to feel comfortable reverting back to the former ways of leasing.

So, the question becomes–do you still know how to seal the deal? If you’re still growing in the virtual leasing sphere, here are three tips that can help. Continue reading 3 tips to sealing the deal–virtually →

Automated marketing–can it work for you?

Apartment website, COVID-19, Good to Know, Google Ads, Leasing, Marketing tips, Online Marketing, property managers, Single-family Property Manager, Social Media

Your prospects are searching for their next home around the clock, and there’s no way you can personally catch them all. While it’d be nice if they all left a voicemail or email indicating their interest in your community, unfortunately, in today’s “gotta have it now” era, this is beyond wishful thinking–introducing automated marketing! Continue reading Automated marketing–can it work for you? →

5 outreach marketing tactics you can employ now

Apartment website, Engagement, Good to Know, Leasing, Marketing tips, Online Marketing, Property Reviews, SERP, Single-family Property Manager, What Renters Want

Many of our pre-planned marketing tactics have come to a halt due to the impacts felt from the coronavirus. But, there are still some things you can do to keep your marketing afloat during these times. Here are five marketing tactics that you can employ now to better position yourself in the market.  Continue reading 5 outreach marketing tactics you can employ now →

How to handle marketing during the Coronavirus

Apartment website, COVID-19, Engagement, Good to Know, Google Ads, Marketing tips, Online ads, Online Marketing, SEO, SERP, What Renters Want

We are faced with unprecedented times right now. Apart from adjusting to a “new normal” for our daily lives, many property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Amid the constantly evolving dynamics of this pandemic, rest assured, there is a light at the end of the tunnel.

Here’s what you can do now to not only adapt but better position yourself when that time finally comes. Continue reading How to handle marketing during the Coronavirus →

The magic question–SEO or PPC?

Analytics, Apartment website, Good to Know, Google Ads, Marketing tips, Online ads, Online Marketing, SEO, SERP, Target marketing

The more quality prospects you have, the greater your chances are of transforming them into leads. This is where search engine optimization (SEO) and pay-per-click (PPC) advertising come into play. While both methods have the potential to generate online traffic for your brand, one happens to be free and the other is, well, as its name implies–paid. So, should you choose one method over the other in your internet marketing strategy?  Continue reading The magic question–SEO or PPC? →

Leading with the data: Creating a data-driven marketing budget

Analytics, Apartment website, Engagement, Good to Know, Leasing, Marketing tips, Metrics, Online ads, Online Marketing, SEO

When it comes to multifamily marketing, one size certainly does not fit all. So, when it comes to designing your marketing budget, you have to leverage the data to create a more informed and streamlined figure that will meet your upcoming goals. By putting some additional leg work on the front-end and taking a more data-driven approach–considering traffic, cost per lead, click-throughs, etc.– you’ll experience greater ROI on the back-end.  Continue reading Leading with the data: Creating a data-driven marketing budget →