All posts by Jonsette Calloway

Social media reviews are now more important than ever

Apartment website, Customer Experience, Free Marketing, Good to Know, Leasing, Marketing tips, Property Reviews, Resident Retention, Social Media, What Renters Want

Overall, property reviews across the country have declined. This is likely due to limited interactions with staff, less move-ins/out, and overall greater tolerance for issues due to a heightened understanding of the circumstances. Google has even temporarily delayed its online review publishing due to limited staffing from COVID. But, one thing this pandemic has magnified is the usefulness and relevance of social media. Throughout the quarantine period, many have relied on this tool to remain informed, communicate with loved ones, and stay connected with brands in real-time. When utilized prudently and strategically, social media can be leveraged as a great mechanism to inform and influence both prospects and renters alike, particularly when it comes to property reviews.  Continue reading Social media reviews are now more important than ever →

New to Google Ads? Here’s where to start

Analytics, Google Ads, Marketing tips, Online ads

Making the investment in Google Ads just may be one of the most impactful decisions you’ve made for your property to date. Given the platform’s outstanding reach, conversion and cost potential, you can ultimately fast-track your leads into leases in just a short period of time–especially if your campaign is configured correctly.  Continue reading New to Google Ads? Here’s where to start →

The most bang for your buck–Google Ads or ILS?

Apartment website, Google Ads, ILS, Keywords, Marketing tips, Online ads, Online Marketing, property managers, SEO, SERP, Target marketing

Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. 

We’ve already broken down the pros and cons of investing in an ILS versus a website; but, now, you may be torn between investing in a Google Ads campaign or an ILS. We’re here to help. While both have the potential to offer what you’re looking for, one may not be the smartest option when considering your long-term marketing goals. Here’s another quick breakdown of some of the pros and cons of each.  Continue reading The most bang for your buck–Google Ads or ILS? →

Three top Google Ads mistakes you may be making right now

Engagement, Google Ads, Keywords, Marketing tips, Online ads, Online Marketing, SERP, Target marketing

Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and minimally-optimized results. So, whether you’ve just begun your Google Ads journey or have been invested for a while, you’ll want to make sure you aren’t making these three top mistakes right now. Continue reading Three top Google Ads mistakes you may be making right now →

Five Google Ads features you never thought to use

Analytics, Apartment website, Good to Know, Google Ads, Keywords, Marketing tips, Online ads, Online Marketing, property managers, SEO, SERP, Target marketing

Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. 

However, despite Google Ads’ plethora of offerings, several marketers have only scratched the tip of the scope of features this platform offers. But, rest assured, there are several Ads tools that you can use besides the more basic configurations that will save you some time and improve the effectiveness of your property ads in the future. Continue reading Five Google Ads features you never thought to use →

Now’s the time to strike on social media

Apartment website, COVID-19, Customer Experience, Good to Know, Leasing, Marketing tips, Online Marketing, Social Media, Target marketing

Once stay-at-home orders were implemented, social media usage began trending upwards. After all, what else is one to do but tweet, browse, post and share? As a result of this increased usage, engagement rates have begun to soar across these platforms. According to a recent Harris Poll conducted earlier this summer, between 46% and 51% of adults in the U.S were in fact using social media more since COVID-19 reared its unpleasant head. 

Given this latest news, it seems that now, more than ever before is the time to jump on the social media train full-steam ahead. And, while your website should of course remain your first love, scoring the most of your attention, social media can be a close second. Your prospects are already there. The question is–are you ready to meet them? Continue reading Now’s the time to strike on social media →

3 fool-proof marketing tips to weather any storm

Apartment website, Engagement, Good to Know, Marketing tips, Mobile-friendly, Online ads, Online Marketing, Responsive, SEO, Social Media

If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during the most uncertain of times.  Continue reading 3 fool-proof marketing tips to weather any storm →

The most bang for your buck—ILS or Website?

For Real Estate Developers, Good to Know, ILS, Marketing tips, property managers

I’m sure those three letters—I-L-S (or Internet Listing Service)—have crept their way into every leasing office discussion at one time or another. Forrent.com, Apartmentguide.com and Mynewplace.com are just a few that have made their marks in the apartment industry, but the list is growing daily. Many Property Managers, especially those managing smaller communities, are left torn between investing their marketing dollars into an ILS or a website. While both of these mediums offer their own set of unique benefits, you should know the advantages and disadvantages associated with each. Continue reading The most bang for your buck—ILS or Website? →

Is AI the next big bang in multifamily?

Apartment website, Customer Experience, Engagement, Good to Know, Leasing, property managers, Single-family Property, What Renters Want

Think about it. Many aspects of our daily lives are automated. Be it a posed question or task to Siri or Alexa, that traffic camera that captured your latest speeding debacle, or your Roomba vacuum–artificial intelligence (or AI) is transforming life, business, and survival as we know it.  Continue reading Is AI the next big bang in multifamily? →

Communicating change to your residents

Apartment website, Customer Experience, Engagement, Good to Know, Happy Renter, Leasing, property managers, Single-family Property, Single-family Property Manager, What Renters Want

Let’s face it. It’s been one heck of a year; there’s no denying it. And the strange thing is, it doesn’t look like it’s going to get any less “interesting” anytime soon. Amid your own emotions about the year of “PPE” (pandemic, protests and elections), you may be finding yourself engulfed in a whirlwind of frequent changes on the homefront–be it new safety measures, software, policies or leasing strategies. Though it has likely been a little overwhelming, many in the industry have just done what they know to do best–dive right in. 

Continue reading Communicating change to your residents →