All posts by Jonsette Calloway

Create more targeted PPC campaigns with these four strategies

Analytics, Engagement, Good to Know, Google Ads, Keywords, Marketing tips, Online ads, Online Marketing, SERP, Target marketing

Similar to their marketing counterparts, once you set up your pay-per-click (PPC) advertising campaigns, you can’t simply set it and forget it–especially not if you’re expecting results. Success with online advertising lies in consistency, attentiveness, responsiveness, and, most importantly, knowing your audience. Before you dive into your next PPC campaign, make sure you’ve first fine-tuned your targeting strategy. If you start with these four tips, you will not only experience greater engagement, but you’ll be able to create more informed campaign decisions in the future. Continue reading Create more targeted PPC campaigns with these four strategies →

Five common SEO myths that you thought were facts

Customer Experience, Good to Know, Google Ads, Keywords, Marketing tips, Online Marketing, SEO, SERP, Web Design

I’m willing to bet that, at some point in your life, you’ve heard that lightning never strikes the same place twice, bananas grow on trees, and bats are blind. But have you ever taken the time and energy to prove their validity? Well, it turns out, these are all myths and have been officially debunked by either science or reality. Similarly, there are several misconceptions related to search engine optimization (SEO) that are floating around. And, believe it not, many of these popular tales have already become ingrained in your SEO strategies and could be to your ultimate detriment if you’ve taken heed to them. Continue reading Five common SEO myths that you thought were facts →

Score big on user experience, and you’ll also win at SEO

Apartment website, Customer Experience, Good to Know, Marketing tips, SEO, SERP, What Renters Want

Despite what you may have heard, the concept of search engine optimization (SEO) extends far beyond keywords and strategically placed links. While link building and keyword placement are important components of a good SEO strategy, Google has swayed more towards user behavior and user experience when determining which pages appear first in search results. In a nutshell, this means the energy you direct towards caring for your users (versus the search engines) will have a direct correlation to the effectiveness of your SEO strategy. 

SEO and user experience are practically bound at the hip, particularly when it comes down to the roles they play in SERP placement. If you browse for a while, you’ll notice that characteristics of websites that tend to rank higher in the SERPs all typically incorporate your standard SEO practices as well as a thoughtful user experience.  Continue reading Score big on user experience, and you’ll also win at SEO →

5 tips to supercharge your social media marketing

Apartment website, Customer Experience, Engagement, Free Marketing, Good to Know, Leasing, Marketing tips, SEO, Single-family Property, Single-family Property Manager, Social Media, Target marketing

Has social media been working for you or working you this year? Social media platforms can bring tremendous success for your property, but the challenge lies in crafting an effective strategy. Whether you’re completely new to social or just want an added boost to your existing strategy, we have you covered. Incorporate these five tips to help supercharge your social media marketing this year, and let it finally work for you. Continue reading 5 tips to supercharge your social media marketing →

Have you performed an SEO site audit lately? It may be time.

Analytics, Apartment website, Customer Experience, Good to Know, Marketing tips, SEO, SERP, Single-family Property, Single-family Property Manager, Web Design

Similar to our yearly physicals at the doctor’s office, it’s just as important to conduct regular “check-ups” on your SEO to see how well it’s functioning. Analyzing your website and its content frequently helps you to know if you’re operating at peak performance and receptibility with your users. It will also help identify any missed opportunities as well as potential technical issues that could later result in negative impacts on your traffic and visibility. Additionally, since Google’s algorithms and web guidelines are updated quite frequently, you’ll want to ensure you remain in compliance. Not sure how to get started with your SEO audit? You can start with these four steps. Continue reading Have you performed an SEO site audit lately? It may be time. →

Five digital marketing tools predicted to take-off in 2021

Apartment website, COVID-19, Customer Experience, Engagement, Good to Know, Google Ads, Marketing tips, Online ads, property managers, SEO, SERP, Single-family Property Manager, Target marketing, What Renters Want

Thankfully, we’ve put 2020 (and all of its chaotic glory) to rest, but this also means that many of the top trends that we found to be effective may not be as relevant in 2021. The digital marketing world in and of itself is ever-changing, with new technologies and trends emerging quite frequently, oftentimes making them difficult to track. Throw a worldwide pandemic into the mix, and you can imagine the level of bewilderment and upheaval the industry and marketers alike have experienced–all in steadfast attempts to keep consumers connected and engaged in the most effective way possible.  Continue reading Five digital marketing tools predicted to take-off in 2021 →

What renters will want in 2021

Apartment website, Customer Experience, Good to Know, Happy Renter, Leasing, Mobile-friendly, property managers, Single-family Property, Single-family Property Manager, What Renters Want

Life amidst a pandemic has rightfully altered many renters’ non-negotiables when it comes to apartment amenities. With stay-at-home orders in place for what has seemed to be the long haul, many once valued pre-COVID features have fallen second to more functional conveniences that allow multifamily residents to live, work, and play safely in one building–and they’re willing to pay for them. From access to reimagined outdoor spaces to smart technology, co-working areas and more–renters have spoken, and they want functionality, convenience and safety, moving forward.

If you take heed to these new trends, you’ll be well on your way to more attractive leads and more satisfied renters, which means less turnover and greater rewards for your bottom line. Here are five of the top requested amenities that are shaping up to take priority this year and in the foreseeable future. Continue reading What renters will want in 2021 →

Three digital resolutions that should top your New Year’s to-do list

Apartment website, Good to Know, Google Ads, Keywords, Marketing tips, Metrics, Online Marketing, property managers, Responsive, SEO, SERP, Web Design

We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come.

To succeed in the new year, you’re going to have to remain laser-focused on results–and a part of this process will likely entail trying a few new tools and strategies. It’s time to take back the reigns of your investments and buckle down on high-quality leads. Here are three resolutions that should be at the forefront of your property’s 2021 digital to-do list: Continue reading Three digital resolutions that should top your New Year’s to-do list →

The top five multifamily marketing trends in 2020

Apartment website, COVID-19, Engagement, Good to Know, Google Ads, Marketing tips, Online Marketing, SEO, SERP, Social Media, What Renters Want

Despite all of the shake-ups, trials, and tribulations this year has brought forth, one fact remains the same–the multifamily industry has been forever changed. Multifamily marketing in 2020 looked a lot different than its seemingly insipid predecessors. When a worldwide pandemic struck the world and stalled paychecks, induced hesitations, and forced renters to remain in place, many properties were left to bid adieu to the basics and alter their marketing game two- and three-fold, just to land new tenants. 

Despite the countless challenges encountered, many were able to find success, thanks to a few slight enhancements and adjustments to technology, priorities, and, most importantly, communication. Here is a recap of the top marketing trends that impacted the multifamily industry in 2020 and will likely continue to make waves in 2021. Continue reading The top five multifamily marketing trends in 2020 →

Give the gift of apartment marketing this holiday season

Apartment website, Customer Experience, Good to Know, Google Ads, Marketing tips, Online Marketing, property managers, Single-family Property, Single-family Property Manager, Web Design

To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left to just figure out how to survive within the market of a pandemic. If you saw yourself in either one of these scenarios, then you may want to consider soliciting help to reboot your apartment marketing strategy for the New Year. It’s time to regain your time, energy, and conversions, and what better time to start than now.  Continue reading Give the gift of apartment marketing this holiday season →