There are several advertising solutions in the market right now–all holding promises to enhance your marketing strategy, increase traffic and boost sales. But, what about engagement? While ultimately, you want your property to appear in front of as many qualified prospects as possible, it takes some work and a bit of strategy to get to this point. After all, it’s not called a “renter’s journey” for nothing.
To get to the end of the cycle, you’ll first need to create strong connections with your prospects–and that starts with engagement. Here are five tools that you can utilize to help get you on your way:
1. Leverage social media polls.
Polling your audience is a great way to create an opportunity for engagement among your social media followers while supplementing your marketing efforts. You can leverage these tools to gain insight on new amenities, potential events, or even business partnerships. The results from these polls will create invaluable information from vested renters who will appreciate the involvement when it comes time to renew, and you’ll be left with more solid solutions in the end.
2. Chat via bot.
Chatbots are becoming more popular across the multifamily industry and being leveraged as a power tool to enhance customer service operations around-the-clock. Powered by artificial intelligence (AI), these chatbots process specific patterns and then transfer this information through various network layers until they arrive at accurate results for each query. The chatbot extensions provide your prospects with the ability to receive information, ask questions and even conduct transactions, all on your website and in real time; thus, creating greater engagement without you having to lift a finger.
3. Make it personal.
Whether you’re reaching out to your prospect for the first time or informing an existing tenant of a particular issue, your communications, including emails, should offer value, serve as an extension of your brand and support the overall rental experience. This means, you have to avoid the generic salutations/language and get personal with your residents. Be intentional about your correspondence and approach all notices with a customer-centric approach. Trust, your residents’ trust will rise, and they’ll feel more comfortable initiating further engagement.
4. Use video.
Video is now leading the wave of content marketing. It can also be used as a powerful marketing tool that generates tons of engagement with your audiences. Apart from the fact that websites with video attract up to three times as many videos than sites without, they also help to nurture leads and increase conversions by up to 12%. You can leverage online videos for things like apartment tours or resident testimonials to create a more personal connection with your prospects.
5. Beautify your website
A well-designed, functional website is probably an apartment marketer’s best and most effective tool to drive engagement. Your site’s visual aesthetic, while oftentimes overlooked, is the gateway to your brand and sets the tone for all engagements that are to soon follow. By ensuring your site is responsive, information is up to date, and text, fonts and imagery are aligned with your brand and remain visually appealing, you’ll create more confident visitors. And, the more confidence your visitors have in you, the more likely and open they will be to engage with you.
Rentbot can help.
At Rentbot, we create affordable and accessible website solutions for the multifamily industry, including small to mid-sized properties that attract, convert and retain tenants. Whether it’s a brand new, responsive website or our SEO and website marketing services, each of our solutions can be catered to enhance your existing engagement and increase leads in as little as two months.
We know multifamily, and, most importantly, we know how to get you in front of your audience. Take a look at how we can help you get found online, and, ultimately, increase your engagement- https://www.rentbot.co/website-marketing/.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.